PRMuseum Summer School Series, 2018

Session V: PR for Non-Profits: Doing Good and Doing Well

Lucas Bernays Held  Director of Communications, The Wallace Foundation

Lucas Bernays Held
Director of Communications, The Wallace Foundation

Although non-profits employ 1 in 10 U.S. workers and contribute nearly $900 billion annually to the economy, PR has historically often been an afterthought. Increasingly, however, non-profits are recognizing the importance of PR and related disciplines for two imperatives: helping attract clients who can benefit from services, and, helping non-profits themselves to survive and thrive. Participants learned about five key dimensions of effective PR in the non-profit sector, broke into small groups to apply those five dimensions to actual case studies, and then discussed them with the group as a whole.

Instructor Lucas Bernays Held has led communications at three non-profits including Connecticut College, Barnard College of Columbia University, and The Wallace Foundation, where he is currently director of communications.He regularly speaks on communications and related topics.

When: Thursday, August 2, 6:00–8:00 PM
Where: WeWork, 85 Broad Street, 27th Floor, New York, NY 10004

The event was live streamed on our Facebook page

Session X, May 2, 2019: Branding with Brandi: Step Up Your Game, with Brandi Boatner, social and influencer communications lead, IBM
Session IX, April 10, 2019: Secrets to Doing Well While Doing Good: a Pioneer’s Guide to the Power of Purpose in a Transparent World
Session VIII, December 12, 2018: Adventures in Travel PR, with Gail Moaney, executive vice president, Travel & Tourism Finn Partners
Session VII: November 7, 2018: Financial Communications Bootcamp, with Elliot Sloane, FTI Consulting
Session VI, October 23, 2018: Crisis Communications: The Truth Shall Set You Free, with Mike Paul, President, Reputation Doctor® LLC
Session V, August 2, 2018PR for non-profits, with Lucas Bernays Held, Director of Communications, The Wallace Foundation
Session IV, July 26, 2018How to be a Corporate Spokesperson w/ Bob Varettoni, Director of Corporate Communications at Verizon
Session III, July 19, 2018: Food/Wine PR w/ Julie Sternberg, Senior VP of Food & Beverages at Hunter PR
Session II, June 28, 2018Tech PR for New Technologies: from Drones to VR to Blockchains, with Ethan Rasiel, CEO, Lightspeed PR
Session I, June 12, 2018The Future of Healthcare PR with Craig Rothenberg, founder of Rothenberg Communications LLC