A Celebration of Latino PR History

The second annual Latino PR History took place on September 10, 2018. Catherine Blades, chief brand and communications officer at Aflac was the keynote speaker. A networking reception followed the program.

The event was produced in partnership with the Hispanic Public Relations Association and was sponsored by Weber Shandwick (Silver Sponsorship); Edelman (Bronze Sponsorship) and Ketchum (Bronze Sponsorship); Page, Muck Rack and Pat Ford.

Catherine Hernandez-Blades, senior vice president, chief brand and communications officer, Aflac, addresses the audience. Panelist included: Marco Carranza-Walter, vice president, Corporate & Brand Communications, Ketchum; Loren Duran, account S…

Catherine Hernandez-Blades, senior vice president, chief brand and communications officer, Aflac, addresses the audience. Panelist included: Marco Carranza-Walter, vice president, Corporate & Brand Communications, Ketchum; Loren Duran, account Supervisor, Finn Partners; Arlene Melendez, Senior Account Manager, W2O Group; Marcy Polanco, Brand Strategy, Communications & Social Media; Gabriel Rivera-Barraza, CEO, GRB Communications, Erika Sanchez, co-founder and partner, Braid Communications. Special guest speakers: Carlos M. Rivera-Cuesta, past president, Puerto Rican Public Relations Association and Vivian Arthur Torres, vice president of CSR, MMM Holdings Insurance Company, San Juan.