PRMuseum Summer School Series, 2018
Session IV: Working as a Spokesperson in the Changing World of Corporate America
Bob Varettoni
Director of Corporate Communications, Verizon
There are lessons to be learned from life in a Fortune 20 company and “Working as a Spokesperson in the Changing World of Corporate America,” was your chance to hear about them directly from an experienced corporate Media Relations professional.
Bob Varettoni, Verizon’s director of corporate communications and spokesperson for financial issues (@bvar on Twitter, @bvarphotos on IG), shared stories and insights from more than 30 years of PR experience with Verizon and its predecessor companies. Working with C-suite executives, Bob has had a front-row seat to the unprecedented change in the communications industry.
Topics discussed at the session include:
How the nature of corporate PR is rapidly changing
How to differentiate yourself from PR colleagues to advance your career
How work life in a corporation may be very different than you think
What went on behind the scenes of some historic business announcements
When: Thursday, July 26, 6:00–8:00 PM
Where: WeWork, 85 Broad Street, 27th Floor, New York, NY 10004
The event was live streamed on our Facebook page.
