Learning from Black PR History: The Imperative of Belonging
The need for “belonging” has never been as critical as it is today, especially among diverse PR professionals who have often found “fitting in” to be one of their top workplace concerns. And given the pandemic—on top of the Great Resignation—retaining great talent is now doubly difficult, rendering the inclusion part of the DEI formula no longer sufficient. Fostering a sense of belonging, as the pandemic has taught us, especially when we are physically apart, can result in lower risk for turnover and greater performance. This program explored how best to do that in the Age of Zoom. Brought to you by the Museum of Public Relations and the Diversity Action Alliance.
HOST
Sabrina Browne, Vice President, Corporate, BCW
FIRESIDE CHAT
Victor Blackwell, Anchor, CNN, “The Role of the Communicator Today”
ANALYIS
Carmella Glover, President, Diversity Action Alliance
WRAP UP
Nyree Wright, Senior Vice President, Public Relations, TV One Networks
Panel I: DEI, Belonging and The Black PR Professional
Brandi Boatner, Manager, Digital & Advocacy Communications, IBM
Nikki Forman, Senior PR Manager, US Operations, Amazon
Dawn Kelly, Co-Owner, The Nourish Spot; Partner, Metropolis Group
Carol Watson, Chief Inclusion Officer, BCW
Panel II: DEI, Next-Gen Black Talent on Belonging
Tiffany Knighten, Founder & CEO, Brand Curators
Emmanuel Reid, Assistant Account Executive, Ogilvy
Monique Soriano, Senior Account Executive, Corporate, BCW
Jordan Williams, Talent Solutions Strategist, LinkedIn
Thanks to our Sponsors
Sponsored in part by Grady College of Journalism and Mass Communication at the University of Georgia; TV One; Renew PR; Page; HUNTER:; Talkwalker; The Stevens Group; The Hannon Group; Boston University College of Communication; Hofstra University Lawrence Herbert School of Communication; Pat Ford; S. Keith Burton; Diversity Action Alliance; Georgetown University School of Continuing Studies, Public Relations & Corporate Communications; PRCA Americas; Muck Rack; and CommPRO.
