The Museum of Public Relations is a non-profit, permanent institution, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of the public relations practice for education and research that will help shape its future and inform the public of the practice’s social value.

Be the world's resource to better understand public relations and the role it plays in business, culture, politics, and social activism.

Establish and maintain a museum and reference library open to the general public containing books, journals, letters, posters, and other historical artifacts that chronicle the evolution of the field of public relations
Provide a historical review of the public relations field, its pioneers, its processes and its impact on our society, displaying exhibits of the campaigns of early founders of and later contributors, relative images assembled from various origins and online surveys collecting and interpreting important data on trends in attitudes and behaviors
Arrange, create, maintain, and promote appropriate historical exhibits and displays
Establish and maintain an historical research collection and reference and research center focused on the evolution of the field of public relations
Promote and support ongoing historical research, sponsor and organize historical and cultural activities, programs, and events for the public and issue publications in any format addressing the field of public relations.