Why every PR person needs to learn about doing business in Eastern Europe … and why—despite the war—the region is thriving. In fact, over the past few years, it’s become referred to as the Silicon Valley of the East.
The War in Ukraine has shifted Europe's balance of power Eastward, providing unprecedented economic and political power to the region. At the same time, the region has become home to many thousands of Ukrainian refugees—including some of the top minds in finance, science and tech. In 2022, businesses from all parts of the world moved into Eastern Europe to take advantage of its growing intellectual capital and economic prosperity. This is good news for the communications industry, whose growth prospects in the region have never been stronger, even in the midst of war. Hear the region's top PR leaders explain the dynamics of doing business in these ten countries. You’ll understand why the region is attracting investment from all over the world. And you’ll learn how the PR industry from the West can find vast new growth opportunities in the East.
EMCEE Chris Karadjov, Ph.D.
Professor, Journalism and Mass Communication, California State University, Long Beach
Long Beach, Calif. USA
Patrik Schober
Managing Partner, PRAM PR Agency
Prague, Czech Republic
Seyhan Ayel
Founder & CEO, OptimoreGroup and Atlantis Consultancy
Istanbul, Turkey
R. Nagy András
Managing Owner, Probako Communications
Budapest, Hungary
Todor Ianev
Managing Partner, Janev & Janev; Chair of the Board Worldcom Public Relations Group
Sofia, Bulgaria
Rick Serdiuk
Co-founder & creative director
@banda
Ukraine
Thanks to Our Sponsors
Managing the Message on the Front Lines: Public Relations in Eastern Europe was sponsored in part by: Amazon, Google, Grady College of Journalism and Mass Communication Department of Advertising and Public Relations at University of Georgia, PR Council, Worldcom, IW Group, and CommPRO.
